At the 2007 IRI Conference in Las Vegas , speaker after speaker told us it is becoming more and more difficult to reach consumers via single medium strategies. What’s a marketer to do to reach the ever-illusive consumer? Surround him/her with your messages in a number of different ways, under different circumstances, at different times. I like to call this Immersion Marketing—a concept I unveiled at the IRI Conference.
Clearly, the marketers in
The second you walk off the plane, there’s not a blank wall
in sight and you hear the signature tinkling of slot machines as you walk down
the jet way from your plane. When you
I am sure when I step off the plane tonight,
(Just for the record, all those messages lured me to a show –O at Bellagio, forced me to have a massage, directed me to an extraordinary restaurant at the Wynn (Barletto’s) and directed me to the Fashion Show Mall to buy sneakers for my aching feet.)