Most Memorable New Product Launch Preview: Vidcast #2 Miller Chill

VIDCAST NOTES
Launch Date: July 2007 (available in all markets)

Sales:

• “Miller Chill Exceeds Benchmarks,” Brandweek
• “SABMiller executives highlight strong, broad-based lager growth across the group with volume and margin recovery at Miller,” SABMiller.com
• Miller Chill sales to date: $35,434,920, IRI

Marketing Mix:

• “Miller Draws Outside The Lines With New 'Chill',” MediaPost
• Chill TV spots, Miller
• Late Night with Conan O’Brien (NBC) spoof Miller Chill spot, Spiked Humor