Most Memorable New Product Launch Preview: Vidcast #4 Domino’s Oreo Pizza/Subway Fresh Fit Meals
VIDCAST NOTES
Launch Date: August 30, 2007 (Domino’s)/March 2007 (Subway)
Marketing Mix:
- “Oreo Pizza Moustache” TV spot, YouTube
- User-generated Oreo Pizza Moustache videos, You Tube
- Subway Fresh Fit, Subway.com

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