NEW SERVICE POST: Ford Sync 2.0

Just months after its release, the new Ford Sync system is already being updated.  The system, a collaboration between Ford and Microsoft, connects vehicles with Bluetooth-enabled cell phones and mp3 players and allows drivers to operate them using voice commands and controls built into the steering wheel and radio.  The updated version, announced at the International Consumer Electronics Show (CES) in Las Vegas last week and showcased at this week’s Detroit Auto Show, will offer two new features: 911 Assist and Vehicle Health Reports.

cNet has video up overviewing the new Sync upgrade from the Detroit Auto Show:

If the air bag of a Sync-enabled vehicle deploys during an accident, the system automatically connects to the driver’s cell phone via Bluetooth and calls 911.  If the occupants of the vehicle are unable to communicate with the 911 emergency operator, a recorded message will automatically play to inform the operator of the situation.  The location of the vehicle can then be determined through the GPS location of the phone.

Unlike the similar service offered by OnStar, there is no additional monthly fee for this function, since the system utilizes the driver’s existing cell phone service.

Additionally, consumers can request free Vehicle Health Reports from the system, which performs a check of more than two dozen systems and makes a full report available on www.syncmyride.com.  Consumers can set up reminders to run a report for regular vehicle maintenance at mileage intervals consistent with Ford’s maintenance schedule.

Since the system was introduced into 12 new Ford, Lincoln and Mercury 2008 models late last year, Ford has sold more than 30,000 units and expects to top a million sales by early 2009.  Current Sync consumers can upgrade to the new system by getting a software update at their local dealership.

Does the new Sync system make you more likely to consider a Ford next time you look for a car?