NEW PRODUCT POST: Kellogg Launches New Energy Infused Frosted Flakes Gold

Kellogg recently unleashed a new twist on Frosted Flakes cereal. Kellogg’s Frosted Flakes Gold Energy cereal contains whole grains and less sugar than Tony’s flagship brand. Kellogg hopes the new honey coated whole grain flakes will resonate better with consumers than 2005’s Tiger Power, which was taken off store shelves by 2006. Frosted Flakes’s senior brand manager Roxanne Bernstein said, “Moms are looking for ways to incorporate whole grains into their kids diet, but they need whole grain options that taste great so kids will actually eat them.” Kellogg may have just the formula this time around, as parents and children have become more nutritionally conscious since the release of Tiger Power.

Unlike Tiger Power, which was aimed at mothers with toddlers, the marketing campaign for Frosted Flakes Gold Energy will target older children though advertising and a partnership with ESPN. TV ads debuting this week feature tween-aged children playing sports while Tony the Tiger cheers from the sideline. Kellogg seems to be using sports to promote the long-lasting energy claim made by the new cereal. 

Kellogg may run into some trouble regarding its healthy product claims. Bonnie Liebman, director of Nutrition at the Center for Science in the Public Interest, Washington says, “The label may mislead consumers to think that the cereal is all whole grain; it’s partially whole grain.” She also explained that there isn’t sufficient evidence to prove its long-lasting claims, as the government has never approved a label claiming “long-lasting energy”.

For Frosted Flakes lovers, this new product makes at least a small step to encourage healthier eating.

Are you a Frosted Flakes fan who has or will try Gold Energy?

Comments

[ian]

i came up with that ian spaulding grand rapids MI