You may have noticed a bit of online chatter about a
new Dell product currently on the hush hush:
a new,
red, mini laptop. But Dell wasn’t
always as open about its relationship with the blogosphere.
It was probably the wake-up call Dell needed. I’m talking about all that negative buzz that slammed Dell three years ago when a popular blogger, Jeff Jarvis, wrote a series of critical posts about Dell’s poor customer service.
One way Dell is taking advantage of customer engagement is through the Internet’s powerful word of mouth component from a promotional standpoint. In fact, the online coverage of Dell’s new mini laptop may not have been exactly accidental. Chief Executive Michael Dell toted the new mini laptop to the Wall Street Journal’s D: All Things Digital conference to give some bloggers a sneak peak.
When blogger, Brian Lam from popular gadget blog, Gizmodo, caught sight of the new laptop, an article and pictures were posted for the rest of the blogosphere to see. The result? Buzz and excitement about the future release. Not a bad tactic.
To us, it looks like Dell’s new online philosophy is definitely paying off.
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