Buzz about mini red laptop depicts Dell’s online philosophy

You may have noticed a bit of online chatter about a new Dell product currently on the hush hush: a new, red, mini laptop. But Dell wasn’t always as open about its relationship with the blogosphere.

It was probably the wake-up call Dell needed. I’m talking about all that negative buzz that slammed Dell three years ago when a popular blogger, Jeff Jarvis, wrote a series of critical posts about Dell’s poor customer service.

Like many other companies, in the past Dell had adopted the common tactic of consciously ignoring negative blog or message board posts. Knowing well that in the online world everything never truly dies, it’s easy to see this plan of attack (or lack thereof) is flawed.

A year ago, Dell decided to change its attitude toward online critics by addressing them directly. Today, practically all online stories or posts relating to Dell (whether they are mainstream media blogs like WSJ.com’s Business Technology Blog or personal parenting blogs like Daddyblogger.com) are followed by comments straight from Dell bloggers themselves.

One way Dell is taking advantage of customer engagement is through the Internet’s powerful word of mouth component from a promotional standpoint.  In fact, the online coverage of Dell’s new mini laptop may not have been exactly accidental. Chief Executive Michael Dell toted the new mini laptop to the Wall Street Journal’s D: All Things Digital conference to give some bloggers a sneak peak.

When blogger, Brian Lam from popular gadget blog, Gizmodo, caught sight of the new laptop, an article and pictures were posted for the rest of the blogosphere to see. The result? Buzz and excitement about the future release. Not a bad tactic.

To us, it looks like Dell’s new online philosophy is definitely paying off.

 

Comments

[Kamagra]

Do you seee the new version of this model ? it really rocks ! and its smaller than this one.