Launch PR

Colgate’s Portable Wisp Targets Young, On-the-Go Consumers

The new Colgate Wisp, a 3.5 inch, disposable toothbrush (no water required), has risen to become one of the most notable and relevant new products since its early spring 2009 launch.  The brush’s miniature bristles surround a minty-fresh gel bead while its handle features a “soft pick” for reaching tight spots between teeth.  The product is available in peppermint, cinnamon and spearmint flavors. 

 Colgate is marketing the Wisp particularly to young people, as shown by a recently premiered television commercial that appeared even earlier on its website.  During the ad, a twenty-something man and woman dance together in a nightclub until the girl flies off to freshen her breath with a Colgate Wisp.  The commercial ends as “Don’t Get Caught Without It” flashes across the screen while the couple flirts with the camera.

 The question is: will consumers adopt it as a mainstay, or let it slip away after a May-December romance?

 On Friday, the female-oriented online magazine, Missbehave, hailed the Wisp as the “one use toothbrushes that should become a staple in every girl’s handbag.”

While there’s been much less buzz about the Wisp among men online, the male-oriented product-reviewing blog, [Your daily vitamin of] Everything That's Vital...For NY & LApromises that men will “LOVE”  he Wisp if they are “obsessive about [their] teeth.”  The blogger suggests that it “can fit inside a small jacket or pants pocket.”

The launch is supported by promotional and distribution effortsto build buzz and product trial. The Colgate Wisp microsite hosts a New Face of Wisp contest, which encourages consumers to submit their photos and vote for the winner in early May.  A 16-pack of Wisps sells for around $8-$9.  Drugstores like CVS and superstores of accessibility like Wal-Mart carry the surprisingly inexpensive but effective Colgate Wisp.

So, does it have enough power to fix a problem important enough to warrant carrying this disposable toothbrush around?  When it comes down to it, that will prove the deciding factor for the product’s ultimate success.

 

 

 

SA Launches d-CON's Online Video Series to Help Consumers Be Rodent Free!

SA and d-Con® have teamed up to launch a new series of how-to videos to help consumers address rodent problems in the home. With the approach of spring’s wet weather, d-CON® is making sure consumers are ready to treat rodent problems that occur with the change of seasons quickly and effectively.

The videos feature signs of mouse problems in different rooms, such as the kitchen and bedroom, to help consumers quickly and easily understand how to address the issue. Each video outlines methods of spotting and addressing a rodent problem, and are full of helpful tips and “Did You Know?” facts.

The videos are available on the d-CON® Web site and can also be seen on youtube.com. Plus, you just might see some SA stars making their first commercial debut ;)

SA's Julie Hall to Speak About the Power of Social Media at Ad Club Breakfast

How to Harness the Power of Social Media for You and Your Brand

 

Presented by Julie Hall , Executive Vice President of Schneider Associates, Founder of Mommies Clique and committed Mommy Blogger.      

Learn the ins and outs of personal branding on Twitter, LinkedIn and Facebook and how to leverage knowledge and marketing potential of social networking for you and your clients. With the advent of social media platforms like Facebook, MySpace and YouTube, content sharing sites like Digg and Delicious and microblogging tools such as Twitter, everyone has the ability to brand themselves as an industry leader.

Here you’ll learn how social media branding efforts will work for your clients. Everyone wants a piece of the social media pie. Join us as we explore tips and techniques to help provide unique content and value which will set you apart from the competition.

START
April 16, 2009, 8 - 9:30 AM
 
LOCATION
Digitas

Register Now!