SA is proud to congratulate the Baskin-Robbins team for making 31 Cent Scoop Night another successful sweet celebration!
For the third consecutive year, SA partnered with Baskin-Robbins to promote 31 Cent Scoop Night on April 29th, 2009. As a thank you to Baskin-Robbins loyal customers, the iconic ice cream brand reduced the price of all 2.5 oz. ice cream scoops to just 31 cents. As part the event, Baskin-Robbins made a $100,000 donation to the National Volunteer Fire Council’s (NVFC) National Junior Firefighter Program. Baskin-Robbins also invited local fire departments to scoop ice cream and collect donations in select neighborhood shops. SA worked with Baskin-Robbins to generate awareness for the event, build community involvement and offer families a way to have fun while spending less than a dollar for three scoops.
Thousands of people lined up at Baskin-Robbins shops across the country to celebrate 31 Cent Scoop Night. Ice cream fans flocked to Facebook and Twitter to fuel the Baskin-Robbins flavor buzz and encourage their friends to attend 31 Cent Scoop Night.
Needless to say, SA’s team trip to Baskin-Robbins Cambridge shop was the most delicious part of our day. Check out the pictures below. Our favorite flavor? It’s a tie between Daiquiri Ice and Oreo Cookies n’ Cream…Yum, more ice cream breaks please?
To learn more about Baskin-Robbins flavors or promotions, follow @Baskin-Robbins on Twitter, or become a Baskin-Robbins fan on Facebook!
No one ever said you couldn’t smile with your mouthful!
Joan takes two for the road!
We hear ice cream breaks increase productivity...
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