The Scoop at SA: We All Scream for Baskin Robbins!

SA is proud to congratulate the Baskin-Robbins team for making 31 Cent Scoop Night another successful sweet celebration!

 

For the third consecutive year, SA partnered with Baskin-Robbins to promote 31 Cent Scoop Night on April 29^th, 2009.  As a thank you to Baskin-Robbins loyal customers, the iconic ice cream brand reduced the price of all 2.5 oz. ice cream scoops to just 31 cents. As part the event, Baskin-Robbins made a $100,000 donation to the National Volunteer Fire Council’s (NVFC) National Junior Firefighter Program.  Baskin-Robbins also invited local fire departments to scoop ice cream and collect donations in select neighborhood shops.  SA worked with Baskin-Robbins to generate awareness for the event, build community involvement and offer families a way to have fun while spending less than a dollar for three scoops.  

 

Thousands of people lined up at Baskin-Robbins shops across the country to celebrate 31 Cent Scoop Night. Ice cream fans flocked to Facebook and Twitter to fuel the Baskin-Robbins flavor buzz and encourage their friends to attend 31 Cent Scoop Night.

 

Needless to say, SA’s team trip to Baskin-Robbins Cambridge shop was the most delicious part of our day.  Check out the pictures below. Our favorite flavor?  It’s a tie between Daiquiri Ice and Oreo Cookies n’ Cream…Yum, more ice cream breaks please? 

 

To learn more about Baskin-Robbins flavors or promotions, follow @Baskin-Robbins on Twitter, or become a Baskin-Robbins fan on Facebook! 

 

No one ever said you couldn’t smile with your mouthful!

 

Joan takes two for the road!

 

We hear ice cream breaks increase productivity...

 

 

 

Comments

[Kitty]

We had a blast at 31 Cent Scoop Night! The lines were long, but nobody seemed to mind. So glad to see so many people come out for a great cause.

Thanks - Kitty

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