Schneider Associates (SA) is styling for sure with a recent feature in PR Week on the Woolite integrated marketing campaign “Find the Look, Keep the Look.” The campaign was designed to promote fabric care to fashionistas. Launched with the assistance of TLC’s Stacy London, host of the popular show “What Not to Wear,” the SA campaign included a contest encouraging consumers to submit photos of friends and family sporting mismatched attire and fashion ‘faux-pas.’
JP Gonzalez, Brand Manager at Woolite added “We took a very integrated approach, and we had our other agencies tie in... to what Schneider had created.”
The campaign incorporated expert tie-ins with ‘Style Stars,’ noted fashion boutique owners in 10 major markets around the country. After spurring a 250% increase in site traffic year over year for Woolite, SA will continue to create continued increased awareness in our partnership with the Woolite brand.
Find the PR Week article here: http://bit.ly/FTLKTL.
Visit the Find the Look Keep the Look Web site at: www.findthelookkeepthelook.com.
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Posted by: Fast Weight Loss Tips | June 09, 2009 at 12:52 PM