Need a great deal on a hotel room tonight? There’s an app for that. HotelTonight helps consumers search hotels with immediately available rooms while saving up to 70 percent on their bill. Available for iOS (iPhone, iPod Touch, iPad) and Android, this free app allows users to browse quality hotel profiles and book a same-day hotel stay until 2 a.m.
In a market saturated with companies offering travel deals, HotelTonight managed the almost impossible – it became the most downloaded app in its category in just one month. HotelTonight founder and CEO Sam Shank told Marketing Sherpa his secret: "The strategy is to make sure everybody has an incredible experience using the application."
As a start-up with a limited budget for an advertising and marketing blitz, HotelTonight focused on creating word-of-mouth buzz by offering great deals and stellar customer service. This old-fashioned approach to marketing helped HotelTonight skyrocket to the top of the app download charts.
Improvements to the app are coming fast: HotelTonight recently launched their newly-included Las Vegas hotel deals at Caesar’s Palace, Trump International Hotel, The Palms, and the Hard Rock Hotel.
“No city in the world is more spontaneous than Vegas, and our hotel partners are working in creative ways to remind people of this,” said Shank. “We look forward to inspiring many Friday night Vegas road trips with deals this great."
Will HotelTonight’s success allow them to ramp up marketing efforts with new introductions and leverage partnerships to grow awareness? Only time will tell.