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May 14, 2012

What’s next for food marketers? More Migration Marketing.

Olive-garden-dressing

What’s next for food marketers? More Migration Marketing.

Foodpreneur Dom Celentano interviews product launch expert Julie Hall about a continuing trend of migration marketing, where food brands and manufacturers create products for new consumer audiences and retail channels. Recent examples highlighted include QSR chains like IHOP and Olive Garden creating supermarket grocery products. The article discusses how for food marketers, brand and product positioning is essential.

Read more about the Migration Marketing trend.

Posted by in Agency News, Consumer Campaigns, Consumer Products, Food and Drink, Launch Strategies, Launching New Products, Most Memorable New Product, New Product, Service, Company or Community Posts, Public Relations, Social Media |

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