Launch PR - Powered by Schneider Associates: July 2012

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July 2012

July 27, 2012

Launch of the Week: Barilla Microwavable Meals

Barilla, famous for their fresh, frozen and dried pastas, sauces and meals, has launched its first line of microwavable meals. Ready in 60 seconds, 320 calories each and 5 great flavors to choose from- will this pronto pasta be perfecto for Barilla?

Posted by Schneider Associates Launch Public Relations in Advertising, Consumer Campaigns, Consumer Products, Food and Drink, Launch Strategies, Launching New Products, New Product, Service, Company or Community Posts, New Product, Service, Company or Community Trends, Public Relations, Social Media | Permalink | Comments (0) | TrackBack (0)

July 20, 2012

Launch of the Week: Nestle Crunch Girl Scout Candy Bars

The first episode of our new "Launch of the Week" video series where we take a look at interesting product launches and what we can learn from them.

Posted by Schneider Associates Launch Public Relations in Consumer Campaigns, Consumer Products, Food and Drink, Launch Strategies, Launching New Products, Most Memorable New Product, New Product, Service, Company or Community Posts, Public Relations, Social Media | Permalink | Comments (0) | TrackBack (0)

July 02, 2012

SA Launches First Infographic for MMNPL Survey Results

Schneider Associates has created its first infographic titled “Product Launch Matters” illustrating key findings from the annual Most Memorable New Product Launch survey. The infographic reveals survey results of the top memorable products of 2011, as a well as how consumers find out about product launches and what influences purchases. The results in the infographic have been featured in Brandweek, USA Today, Forbes.com, The New York Times Media Decoder blog, and MediaPost.com.