Apple seeks to once again revolutionize the digital world with the launch of its new iPad in March. Apple’s website describes the tablet computer, which includes a 9.7-inch touchscreen display and iPhone operating system, as “the best way to experience the web, email, photos, and video.”
With the iPad, Apple has created the first product to close the gap between the laptop and smartphone. Apple’s iPhone and MacBook models are on top seller lists and have contributed strongly to the company’s revenue growth. With demand for both the iPhone and Apple’s line of laptops going strong, this may be perfect time for Apple to introduce a product that combines the features of both devices.
How will the iPad be differentiated from the iPhone and MacBook? First, it will tap into the e-book market. Apple’s CEO Steve Jobs announced that iBook apps have been developed for the iPad, which will provide access to e-book content from several major publishers, creating competition with other devices like the Amazon Kindle. Second, it will create an even more personal and portable experience than working on a MacBook or an iPhone. Consumers will be able to flip through a photo album, browse music, read an e-book, and surf the web—all with their fingertips.
The iPad will be available in two models—one with Wi-Fi and one with AT&T 3G coverage. Models will be offered in three sizes (16, 32, and 64 GB) and range in price from $499 (for the least expensive Wi-Fi model) to $829 (for the most expensive 3G model).
Apple’s target market for the iPad seems to be anyone and everyone—from children who play games, watch movies, and read books, to business men and women who peruse the news, check stocks and write emails. The device has been met with some criticism, with comments centered around the device’s inability to run flash video and multitask. The real question is: How will the mass market respond to this new technology? Is it another revolutionary success for Apple, or will the hot streak finally end?
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