Here is the last of five preview videos of this year’s potential Most Memorable New Product Launch finalists.
For additional content about Most Memorable New Product Launch, please visit http://www.MMNPL.com.
Here is the last of five preview videos of this year’s potential Most Memorable New Product Launch finalists.
For additional content about Most Memorable New Product Launch, please visit http://www.MMNPL.com.
Posted by Matt Flight in Most Memorable New Product | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: Chicken Biscuit, LaunchPR, McDonalds, Most Memorable, New Product Launch, Preview, Schneider Associates, Southern Style
Here is our fourth of five preview videos of this year's potential Most Memorable New Product Launch finalists.
For additional content about Most Memorable New Product Launch, please visit http://www.MMNPL.com.
Posted by Matt Flight in Most Memorable New Product | Permalink | Comments (2) | TrackBack (0)
Technorati Tags: LaunchPR, MMNPL, Most Memorable, New Product Launch, Nintendo, Preview, Schneider Associates, Wii Fit
Here is our third of five preview videos of this year's potential Most Memorable New Product Launch finalists.
For additional content about Most Memorable New Product Launch, please visit http://www.MMNPL.com.
Posted by Joan Schneider in Most Memorable New Product | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: Clorox, Green Works, LaunchPR, Most Memberable, Most Memorable New Product Launch, New Product Launch, Preview, Schneider Associates, SchneiderPR
Here is our second of five preview videos of this year's potential MMNPL finalists.
For additional content about Most Memorable New Product Launch, please visit http://www.MMNPL.com.
Schneider Associates, Mintel and IRI are eagerly awaiting the results of the 2008 Most Memorable New Product Launch (MMNPL) survey. To kick things off, here is the first of five preview videos of this year’s potential MMNPL finalists.
For additional content about Most Memorable New Product Launch, please visit http://www.MMNPL.com.
Posted by Joan Schneider in Most Memorable New Product | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: Anheuser-Busch, Bud Light Lime, LaunchPR, MMNPL, Most Memorable New Product Launch, Schneider Associates
According to a 2006 study, 30 percent of American adults are
overweight. And so are most of their dogs. Statistics from a recent
veterinary report show that man’s best friend is also tipping the
scales a little too far, with 25 percent of all American dogs
classified as overweight.
Since Americans and their pets are both battling weight problems, it’s not surprising the diet markets for these two groups are similar. To capture this market of consumers with overindulging dogs, Del Monte Pet Products introduced Pup-Peroni 50 Calorie Packs, the first portion controlled snacks for canines.
Calorie conscious snackers have turned 100 calorie packs into a $200 million annual goldmine. According to a February USA Today article, 82 single serving products touting 100 or fewer calories were released in 2007. In 2004, there were only seven. This trend is snowballing among health conscious Americans, and Del Monte is pioneering the movement in the pet food market.
“They're a guilt-free snack,” says Matthew Park, Del Monte's marketing vice president. “Just as 100-calorie packs help people 50-calorie packs help dogs cut calories and live healthier.”
Does this trend have the legs to create a whole new market for calorie conscious dog owners? Are the Pup-Peroni 50 Calorie Snack Pouches memorable enough to become the first ever pet food to crack the top 10 Most Memorable New Product Launch List? Will they soon have Weight Watchers for dogs?
Posted by Matt Flight in Most Memorable New Product | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: 50 Calorie Snack Pouch, Del Monte, IRI, LaunchPR, Matt Flight, Mintel, MMNPL, Most Memorable New Product Launch, Pup-Peroni, Schneider Associates, SchneiderPR, Weight Watchers
It's been over 65 years since Colonel Harland Sanders introduced his Original Recipe® in 1940. This year, Kentucky Fried Chicken (KFC) added Smokey Chipotle Crispy Fried Chicken to its menu. The new flavor, containing a secret blend of 11 herbs and spices, is the second new recipe to debut on KFC's menu since the Colonel's original creation.
KFC has gone above and beyond to publicize their latest "secret" recipe. According to the Associated Press, the recipe is so top secret that only two company executives have access to it at any time. For added security, the secret recipe was moved to a new location. The ingredients were placed in a lock box and handcuffed to a security guard who rode in an armored car with a police escort.
"We've worked tirelessly to develop this new flavor," said KFC's chief marketing officer, James O'Reilly. "We don't take fried chicken flavor introductions lightly at KFC, and we took our time to painstakingly perfect this new recipe."
KFC launched a TV advertising campaign featuring 15 and 30 second spots that introduce the new Smokey Chipotle Fried Chicken. The commercials' voiceover describes the new recipe as "flavor with a kick," and it ends with the slogan, "Life tastes better with KFC."
KFC has no plans to include an Internet ad campaign, but that's not to say that they are ignoring the online medium. On their Web site, KFC created a game, "Quest for the Golden Chipotle," which was created to educate consumers about the origin of the chipotle pepper while still being fun and interactive.
Will the addition of a rare new menu flavor be enough to catapult KFC into the top 10 Most Memorable New Products list?
The new Sprint Instinct has launched, and
to most consumers it will be seen as another iPhone copy-cat that has more cons than
pros. Despite this, one thing is for sure – Sprint
is certainly trying. This week Sprint launched the “Sell Out with Sprint”
video campaign, which asks consumers to send in the “greatest product placement
movie of all time.” The campaign is
asking users to create home and post home videos to YouTube, using the Instinct as obvious
product placement. The first 1,000 videos will receive $25 from Sprint.
Haas got it right when he said,
“We needed to be able to talk about the features with a sense of humor because
the iPhone is one of the most desired products that has come out in a long
time. We needed a platform that we can talk about the features without being an
infomercial.” Sprint might not be the best product available, but that is not
always what will makes a product memorable. If this campaign can catch fire,
and cause a stir in the media and online, it will give the Instinct a lift to
possibly become a Most Memorable product
for 2008.
The contest runs through August 1st,
and the finalists will be voted on and picked by August 8th. After
that, the public will pick a winner, and voting will end August 22nd.
Are you willing to participate for
$25?
Posted by Michael_at_Schneider in Most Memorable New Product | Permalink | Comments (0) | TrackBack (0)
Technorati Tags: cell phones, contest, Instinct, iPhone, LaunchPR, movies, Samsung, Samsung Instinct, Schneider Associates, SchneiderPR, sell out, Sprint, YouTube
Launch Date: February 26, 2008
PepsiCo is taking an unusual approach to launching its new
no-calorie, vitamin-enhanced sparkling beverage, Tava. The fruit-flavored drink, which is enhanced
with vitamins E, B6, niacin and chromium, will be supported solely by online
promotions and advertising and an offline sampling campaign—bypassing
completely the print and television advertising the brand has traditionally
used to launch new products.
Posted by Amy_at_Schneider in Most Memorable New Product | Permalink | Comments (2) | TrackBack (0)
Technorati Tags: beverage, food & drink, health, launch, LaunchPR, marketing, Most Memorable New Product Nominee, Pepsi, Schneider Associates, Tava, vitamin
Launch Date:
September 7, 2007
Faced with the steady decline in sales of carbonated drinks, Pepsi Co is looking to make a splash with Gatorade G2, the brand’s biggest product launch in six years. G2, a new low-calorie version of Gatorade, is being marketed as an “off-the-field hydrator,” designed for athletes to drink when they’re not training or competing.
The launch is being supported by a massive integrated marketing campaign, as Pepsi hopes to make an impression amongst the hundreds of beverages that launch yearly in the US. Besides a prominent television ad campaign, G2 is also being promoted with print advertising, digital components, retail, sampling and cause-marketing efforts.
G2 was announced in early September 2007, but didn’t hit stores until early 2008. Fifteen-second teaser ads showing unknown pairs of legs walking through a city that slowly morphs into a baseball field and a basketball court, started appearing in December.
The full length ads, created by Element 79 Partners in Chicago, are set to debut during Super Bowl XLII. The agency explains that the ads are meant to show that many times the game extends beyond the field and into a sports player’s everyday life. The spots reveal that the legs in the teasers actually belong to Miami Heat’s Dwayne Wade and New York Yankees’ Derek Jeter, who appeared saying “The next game begins when the last one ends.”
The ads are part of a larger marketing effort launching G2 and will also include spots starring Peyton Manning and Maria Sharapova. Although the Jeter and Wade ads weren’t supposed to premiere until the Super Bowl, a 30-second preview version of Jeter’s spot has already been released online. Jeter also hyped the launch at a press event in Manhattan this week. Here’s the ad Gatorade will use to launch G2 in the Super Bowl:
Gatorade has actually tried to sell a low-calorie drink before, Gatorade Light, which failed to gain an audience when it launched in 1990.
With today’s consumers looking for more drink options, do you think G2 will succeed where Gatorade Light failed?
Posted by Maria_at_Schneider in Most Memorable New Product | Permalink | Comments (1) | TrackBack (0)
Technorati Tags: athletes, G2, Gatorade, Launch PR, Pepsi, Schneider Associates, sports, sports drinks, Super Bowl
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